Workshop: "Development Toolkit: Branding, Social Media and Communications Strategies"
Paul Habig, Executive Vice President, SankyNet and Farra Trompeter, Vice President of Client Relationships and Strategies, Big Duck
The Harvard Club, 35 West 44th Street (between Fifth and Sixth Avenues)
February 25
08:00 AM - 11:00 AM
Advanced registration has ended. You can register onsite at The Harvard Club, 35 West 44th Street.
Using Online Strategies to Weather Turbulent Times
Paul Habig, Executive Vice President, SankyNet (a division of Sanky Communications)
Even in these challenging times online fundraising continues to grow for many nonprofits. Learn how the savviest organizations use integrated fundraising strategies to help weather this economic storm. We'll demonstrate changes that have made a big difference for some nonprofits.
From small changes to a website that can increase the number of visitors who give... to email testing that will get the most out of an online donor file… witness the importance of multi-channel and integrated fundraising campaigns.
“Managing” Your Brand in Social Media
Farra Trompeter, Vice President of Client Relations and Strategy, Big Duck
More and more organizations are trying to figure out how to use the Internet and social media to increase their organization's visibility, raise awareness for their issues, and even fundraise. This session will address the brand implications of these new tools.
We'll cover questions such as:
- Should we build a community site or connect with our audiences in the social networks they already populate?
- What tools can we use to help us maintain our identity?
- How do we "manage" our brand across social media and in conversations without being too controlling?
Click here to read the speaker's bios.
The Harvard Club, 35 West 44th Street (between Fifth and Sixth Avenues)
8:00 - 11:00 AM
Members Preregistered - $85
Non-members Preregistered - $105
Members At the Door - $95
Non-members At The Door - $115
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